Problem
Modular is a subsidiary of Hebel Autoclaved Aerated Concrete. Modular needed a brochure that communicated the value of Hebel’s primary product, Autoclaved Aerated Concrete, to potential clients. Considering the brochure would be distributed to prospects at trade show booths, kick-off meetings, and conventions, all information needed to be laid out in a way that was clear and easy to follow. The client also requested the brochure carry the style and look of architectural magazines and websites as architects would be the target audience for this brochure.
Solution
The finished product is open and minimal in its style, projecting the feeling of sleek architecture and durable construction. The final piece featuring open page layouts, vast photography, and a landscape orientation conveys innovation, while still being minimal. In this way the design and the product fully complement each other.
This project was created while I was a graphic designer at Envision Creative.
