In 2024, the Austin Apartment Association (AAA) underwent a comprehensive brand identity refresh. This much-needed update aimed to re-establish the values that currently define AAA. The previous brand identity was outdated and failed to accurately represent the association's mission and voice. The new brand identity allows us to highlight our core attributes—welcoming, purposeful, collaborative, vibrant, and impactful—while inspiring professionals in the Austin rental housing industry to engage with our vibrant, growing community.
Although I did not create AAA's visual brand identity, it is my responsibility to utilize our brand voice and visual elements effectively. This is essential for communicating with members and prospective members about our various events, educational opportunities, programs, and initiatives. Achieving this requires consistent adherence to the AAA brand guidelines and collaboration with the events, education, and marketing personnel. While each campaign aligns visually with the AAA brand guidelines, I strive to incorporate unique elements in every campaign to keep the association's visual touchpoints fresh and engaging.
